[Video] A Declaration of Love by Schwarzkopf ft Kim Engelbrecht

“We’re all a little weird. And life is a little weird. And when we find someone whose weirdness is compatible with ours, we join up with them and fall into mutually satisfying weirdness—and call it love—true love.”

This video is brilliant. Like, i just want to applaud the creative team behind it and the casting agent who chose the gorgeous Kim Engelbrecht to play the lead female role. She executed it perfectly and her hair makes her even more sexy.

One kinder forgets that this is a commercial for a hair care brand and that is what makes this video execution so great- indirect marketing. Drawing the viewer in with an emotional story. You see, emotion always win. They say sex sells but i think emotion is making the bucks.

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