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Two Car Launches In A Space of 8 Days

Man, 2015 has definitely been a busy year for me. Besides doing Social Strategy and execution of it, i also worked on 10 vehicle launches and if you have read my posts on car launches you would know that a lot of time and effort goes into making a launch a success.

The pressure was on when we had to do two media launches  eight days apart from each other.  The first one was a world launch for the new Ford Ranger held in the picturesque Western Cape region of South Africa. I invited 24 media to the launch. Guests included lifestyle and travel bloggers, influencers, lifestyle publications and a Ranger launch Facebook competition winner.

The launch went really well as we put the Ranger through its paces on the Matroosberg Mountains. We ended off our full day of 4×4 activity by doing a beautiful game drive at the Aquila Game Reserve. We even witnessed a Rhino birth. It was a spectacular experience and one to remember as it was the first Rhino birth on the Game Reserve after 10 years.

On Social Media, the hashtag for the event was #NewRangerLaunch, which trended on Twitter in South Africa on two separate days. Over 512 tweets were generated.

Watch a recap of the New Ranger Launch below:

All-New Ford Figo Launch

The Ford Figo Launch was insane from start to finish and was one of my favourites events of 2015. The hosting city was Johannesburg and its outskirts. The launch had numerous fun factors to it, like the introduction of a game called “Find The Figo” which tasked media to figure out various clues throughout the launch day in order to find prizes hidden at the various locations.

Media also enjoyed fun activities like Zip-Lining, taking a ride on the Harties Cable Way and then enjoying a speed boat ride on the Hartebeest Poort dam. Each destination was a good 30km drive away from each other, giving media enough time to test drive the new Figo in both hatch and sedan. We ended off our drive by heading to the hotel to get ready for a fun night at the popular Madamme Zingara show. The launch trended on Twitter on two seperate days and the hashtag was #FordFigoLaunch

Check out the launch below on my YouTube channel:

Images and Videos by @OnAir_Ent

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