Launch number three for the year was for the new Ford Focus. The refreshed new Focus made its way to South Africa and it comes with an all EcoBoost line-up, cleaner dashboard and a host of smart features! The vehicle has won the title of Best Selling Nameplate and it was time to celebrate. Celebrate became the theme for the launch and what an insane celebration it was!
As usual, I wanted to do something different so i came up with the concept of having double the size of media attend the launch. The launch took place over 4 days in the friendly city of Port Elizabeth in South Africa. A lavish hotel with amazing beach views and scenic ocean drives is what i wanted. I topped that with an insane boat party featuring DJ Fix from 5FM and a collaboration with Superga for my media gifts.
It was the biggest car launch i had to do in terms of number of media (flights etc) but i think i had a superb turnout and quality of attendees. It was a joy to have everyone attend, so thanks to all the bloggers, famous faces and media that came as far as Nigeria, Angola and Kenya for the launch.
The hashtag for the launch was #NewFocusLaunch which has garnered 800+ Tweets on the day of launch!
Here is a look back at the Focus Launch in PE!
Get to know the new Ford Focus here!