With only a few weeks into my new job, I was fortunate enough to join and work on my first big event in the Middle East. The concept for the media event was a ride and drive of Ford’s lineup of SUVs and trucks, recreating the famous Lawrence of Arabia march in Wadi Rum, Jordan.
We explored the beauty that is Jordan, from Amman to Aqaba. From the Dead Sea to the Red Sea and all in Fords rockstar lineup.
I was blown away by how picturesque and history filled the country is. We visited the desert valley that is Wadi Rum, enjoyed the local cuisine and learned so much about the Jordanian culture.
Here are my Top 5 things I enjoyed about Jordan
- Staying at the Kempinski Hotel Ishtar at The Dead Sea
- Driving in Fords SUVs and trucks from Amman to Aqaba
- Exploring Petra
- Doing a boat ride on the Red Sea
- Hummus for breakfast, lunch and dinner and the Jordanian Pita bread.. obsessed!
The hashtag for the event was #GoFurtherInArabia and it received over 800 + tweets and over 350 unique Instagram uploads.
Check it out: