This week on #NewCreativeSpot, we take a look at Nigerian born and now Dubai based fashion designer, Ifeanyi Ibekwe also known as Mr Tylr, and his new promo shoot for his SS17 collection. His new collection features bold prints and vibrant modern characteristics in exclusive pieces of tops and jackets.
For a visual collaboration to show-off his new designs, he used a Ford Focus ST as a prop for the shoot. He said, “Pairing these designs with the aggressive lines of the Focus ST was an interesting juxtaposition that I wanted to explore. The car was a brilliant prop for the shoot and gave so many options to the photographer. I was also surprised at the attention to detail inside the car – it’s only when you get up close that you realize the time and attention that has gone into elements like the stitching on the Recaro seats or the honeycomb grille.’
The Stealth Grey colour of the Focus ST also brought out the vibrant hues of each design. See the images below:
Check out the online shop at www.mrtylr.com to shop the new SS17 collection.
Model: Jelena Markovic