No amount of GIFs will ever make up for how insane 17 July was. It was the day we have all been waiting for, the day we worked hard for- The Ford South Africa #FordGoFurther event and #MustangParty.
It all happened on the same day at Sandton Convention Centre with almost 800 media and Dealers in attendance. The Go Further event was an exhibition of Fords vehicle line up, a conference which focused on vehicle reveals and Fords plan for the future, a dealer dinner and the spectacular that was my #MustangParty.
I decided to keep the hashtag’s simple. It was #FordGoFurther and #MustangParty for the evening media party. It basically tells you exactly what it is and keeps the brand top of mind.
What were the results like?
Well, we trended 5 times on Twitter that day. The event was also a trending topic for 9 hours and both tags received over 1300 tweets and over 1.5 million reach!
And yes, this was my reaction:
Then my boss did this:
So i was like:
Thanks to all the media, bloggers, influencers and everyone who tweeted, Instagrammed and engaged in the conversation.