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#FordFusionLaunch in Cape Town

I know, i know, i have not been updating as regularly but trust me, i have been so busy. Busy with cool stuff like the Ford Fusion launch i just recently did. The launch took me a few months to get together and it was hard work from start to finish. I also spent two months doing the pre-launch campaign called #FusionStandOut, a full 360′ Digital campaign that included, YouTube mastheads, engagement ads and heavy social media promotion on the new smart features that the Ford Fusion has. The campaign has been working well with increasing brand awareness as well as positioning the Ford Fusion as a flagship vehicle with endless Tech.

So back to the launch. I had my events hat on did my thing! It went off really well, no big issues and overall positive reception from all media in attendance. The hashtag for the launch was #FordFusionLaunch, a little long i know but it worked in terms of letting South Africa know that Ford Fusion is here and it’s the launch. A  promoted trend of the hashtag backed up by good content and live tweets from media from the launch made for a great Social Media day for me and for Ford.

Here is a look at the launch.

Urban Enzo Ford Fusion Launch
Me doing a welcome
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Happy to see me i guess
Ford Fusion Launch
Wisaal Anderson and Yolisa Qunta
Tammy B at the Ford Fusion launch
Tammy B at the Ford Fusion launch
Mike Eloff at the Ford Fusion Launch
Mike Eloff at the Ford Fusion Launch
Ford Fusion Launch in SA BY Ensly Dooms
Spotted on the route
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Acoustic Elements were the soundtrack for the #FusionStandOut dinner party
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Classy shot from Tegan Smith Photography
Trevor Stuurman and Jordan Major
Trevor Stuurman and Jordan Major
Zahrah Perry, Me and Tammy B from Goodhope FM
Zahrah Perry, Me and Tammy B from Goodhope FM
Superficial Girl and Mike Eloff
Superficial Girl and Mike Eloff
Melanie Ramjee Hypress
Melanie Ramjee Hypress
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East Coast Radio’s Deon Govender and I
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Yolisa from Jucy Africa looked stunning
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Kojo Baffoe
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Maps Maponyane showed up
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GQ’s Jordan Major
Ensly Dooms at the Fusion Launch
Ensly Dooms at the Fusion Launch
Carlinn Meyer and Mike Eloff arrive the Fusion Stand Out party
Carlinn Meyer and Mike Eloff arrive at the Fusion Stand Out party

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Another awesome launch event in the bag, done and dusted! Thank you to everyone who supported me on this one.

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