I recently did this really cool collaboration on Instagram, where i teamed up with South Africa’s most loved Fashion Bloggers for a OOTD Instagram campaign.
Ford South Africa just updated the Ford Fiesta range to include a new PowerShift (Automatic) derivative to the line-up and we wanted a unique push to create hype around this new addition. The Fiesta is a fashionable vehicle and is super sexy to look at and also comes with a host of smart features. I used to drive one actually and loved every moment in my 1.0L EcoBoost Titanium in Race Red.
I have been big on collaborations and working with creatives this year to build Ford South Africa’s Instagram account. I came up with the concept called #FiestaOOTD, i teamed up with my Fashion Blogger friends for a 3 week OOTD (Outfit Of The Day) campaign where the Fiesta is used as a fashion accessory and gets featured in the beautiful Instagram shots that these bloggers are known for producing.
Each blogger had to upload 5 photo’s each to Instagram using the hashtag and were also asked to blog about their experience driving the PowerShift 1.0L EcoBoost Ford Fiesta.
RESULTS: 9.600+ likes on Instagram for the images uploaded and a growth of 3.600+ followers on the Ford South Africa IG account.
I will be profiling each of the Fashion Bloggers so keep a look out for my posts.
First up is Mary Lu from www.lovemarylu.com. Mary received a Candy Blue Ford Fiesta and here’s her submission on Instagram for #FiestaOOTD