“Its that north, north, that up top, that OVO and that XO”
Drake’s OVO record label has signed a lucrative deal with Warner Bros. Although Drake is signed as a solo artist under the Universal Music Groups umbrella, many are equating Drizzy’s deal to Def Jam-signed rapper Rick Ross whose Maybach Music imprint is under Warner Bros as well.
There has been talk about the progression of Drakes label since he began his annual OVO music festival in Toronto, Canada two years ago and his close friendship as mentor to fellow Canadian R&B singer The Weeknd.
The specific details of Drake’s deal are still unclear, but fans can expect an official announcement from the Canadian rapper by the end of the week.