At a Google session i recently attended it was mentioned that 80% of users go to YouTube to watch music related content. So with the task of creating buzz on social around a newly launched Ford Van called the Ford Transit, i went into my hub and started developing ideas.
One of my favourite activities to do on YouTube, is to watch acoustic performances as well as covers.
Bands In Transit then came to life.
10 artists, 2 Transit vans and YouTube!
I kicked it off with alternative pop singer Jimmy Nevis, who is brilliant! I am personally a fan. He dropped a new album called the The Masses.
Check it out on iTunes.
Here is #BandsInTransit ft Jimmy Nevis.