My Social Media Week In Gifs

1. When i saw two brands using the words “Bae” and “Cav”. Trying to fit in and be down so bad and its not cool. Really not cool. Make it stop!

Every time a brand used the #neverforget hashtag:

2. Me, thanking people for rocking my #GoldKhromo earphones. Shop for yours here.

3. Me, judging bloggers/influencers for brand hopping.


4. Trying to explain your job to your friends and family is like rocket science.

26 Signs You Work In Social Media

You: I run social media for [insert brand]
Friend: But what does that mean?
You: I run the Facebook and Twitter pages for [insert brand]
Friend: So you basically tweet all day? I could do that.
You: *Resists the urge to punch friend in face*

5. That amazing feeling when you can think in 140 characters and less OR when you can summarize to fit the 140 character count and still make perfect sense.

6. When this is you at any given moment.

26 Signs You Work In Social Media

7. When someone is new in the game and acts like a know-it-all.

8. When you see someone you know on Tinder.

10. Leaving the office on Friday like…

Gold Khromo by Urban Enzo

I’ve always wanted to be in the electronics business, I’ve always wanted to be an entrepreneur and now i finally am. I took my love for music and created a product from scratch that truly identifies with my personality and my love for music. My own earphone range called Gold Khromo has been an idea of mine and a personal project which i worked into existence for 2 years. I have always been critical as to how i want my music to sound, from the clarity to the bass and the design. After being fed-up with not getting the great sound that i want, i created my own product. Gold Khromo offers superb sound quality at every frequency and a premium design to match. The style is sleek and stylish with luxe finishes of gold and metal on each side. Gold Khromo is the first offering in the Khromo product range.

Listen to how i listen to music. Shop for Gold Khromo by Urban Enzo here: Shop Gold Khromo

Gold Khromo by Urban Enzo Gold Khromo by Urban Enzo Gold Khromo earphones by Urban Enzo

My Birthday In Paris 

Every year for my birthday, i bless myself with a week long vacation somewhere in the world. This year i chose Paris, France as my location. It was everything i thought it would be and more.

I visited all the tourist attractions and spent my birthday shopping at the Châtelet avenue, where i walked the streets to explore and take in the Paris lifestyle. I even checked out the Champaris store – a  street wear brand that is popular on Instagram.

Check it out:

The Ford B-Max Facebook Reveal #SocialMedia

Social Media for me is all about trying new things and standing out from the rest.

The marketing team and i at Ford were tasked to come up with a creative way to reveal a new product to the market. I then had the great yet bold idea to do a launch on Facebook.

Concept: A Facebook reveal with a strong call to action to boost engagement and create excitement.

Idea: Ask for 20, 000 likes on a Facebook post to reveal all.

Concern: Facebook’s algorithm: The decline of organic reach of posts on the News Feed.

The post was:

“News Just In! There is a new Ford coming to SA. 20 000 likes on this post and we will reveal all!”

Ford South Africa B-Max Facebook Social Media Reveal by Ensly Dooms Urban Enzo

After 5 days of me being anxious, watching this post like a hawk and working on different ways to increase reach, i finally got what i wanted. Over 20 000 likes!!

These were the results.

Ford South Africa Social Media Facebook reval for B-mAX by Ensly Dooms Urban Enzo bmaxx

and this was the big reveal.. The Ford B-Max will be coming to SA.

Ford B-Max Concept

This was definitely one for the books. Here’s to taking more risks and having fun on social!

Travel Solo, Do It


life animated GIF

I often get told that i am crazy for even thinking of travelling alone. Family and friends think that it is unsafe for me to travel alone, that I’d be bored without someone to talk to and that I’d probably get lost and be a victim of crime.

Thankfully, none of that has happened and i always end up having a great time- alone. Exploring, doing new things and living life!

Here is why you should try it:

1. You can live on your own schedule

There’s no need to worry about when everyone plans to get up, agree on a time for meals or decide on a time to go out and then get angry when someone lags behind and you lose time. You are the boss. If you want to sleep in, stay out late, or grab a bite on the go in lieu of a sit down meal, you can. You don’t have to live by anyone’s schedule.

2. You can go anywhere you want to

Not only do you not have to worry about other people’s schedules, you also don’t have to worry about their preferences. Traveling with friends or family means a lot of compromises. There isn’t always the time or interest in going where you want to. Going solo means you can visit anywhere that your heart desires and you don’t have to spend time doing anything you don’t want to do.

3. Solitude is nice

I’m all for good conversation and fun company but it’s nice to be alone sometimes too. When you are in a new city, there’s so much to take in: the noises, the smells, the hustle of daily life, the ladies, the architecture, and all the little things too. You are given the chance to really take in everything happening around you without the distractions of a companion.

4. It’s good to be independent

When traveling with loved ones or with tour groups, there is always someone there to help you navigate your way through a new place. It’s really great to be able to do it all on your own with no assistance. You get to see things at your own pace. Much more fun doing it this way.

5. Meet new people

It is always great to meet new people and to experience the different cultures and way of life that is very different to yours.

As you set off to enjoy a trip to wherever, take the time to consider a solo trip of your own. It may be scary and intimidating at first, as new things often are, but you’ll be surprised how relaxing and empowering it can be when out there on your own.

My Social Media Week In GIFS

1. Me, after deciding to do a risky Facebook reveal and having everyone expect me to knock it out the park.

nervous animated GIF

2. When someone sends a business proposal via a brands DM or Facebook inbox.

movie animated GIF

3. When someone sends me something i saw a long time ago.


4. When i reply to a customer  and accidentally spell their name wrong


5. When i am by far the youngest person in a meeting at work.

6. When a person i don’t know or people i am corporate with add me as a friend on my personal Facebook. Btw. i have a page “Urban Enzo”.

7. When Twitter launched a new way to comment on tweets.

I&rsquo;ve had a few people request posts so if you have an idea you&rsquo;d like published, tweet your suggestion to me at @wswcsm ( or email me at<br /><br />
Hint: I check twitter WAY more often.

8. When i enjoyed the insane vibe of Coachella from the comfort of my couch all thanks to Snapchat and Periscope!

coachella animated GIF

9. When someone comments but does not like my Instagram photo.

10. All Community Managers.. Me, all the time!!!


The #NewFocusLaunch in Port Elizabeth, South Africa

Launch number three for the year was for the new Ford Focus. The refreshed new Focus made its way to South Africa and it comes with an all EcoBoost line-up, cleaner dashboard and a host of smart features! The vehicle has won the title of Best Selling Nameplate and it was time to celebrate. Celebrate became the theme for the launch and what an insane celebration it was!

As usual, I wanted to do something different so i came up with the concept of having double the size of media attend the launch. The launch took place over 4 days in the  friendly city of Port Elizabeth in South Africa. A lavish hotel with amazing beach views and scenic ocean drives is what i wanted. I topped that with an insane boat party featuring DJ Fix from 5FM and a collaboration with Superga for my media gifts.

It was the biggest car launch i had to do in terms of number of media (flights etc) but i think i had a superb turnout and quality of attendees. It was a joy to have everyone attend, so thanks to all the bloggers, famous faces and media that came as far as Nigeria, Angola and Kenya  for the launch.

The hashtag for the launch was #NewFocusLaunch which has garnered 800+ Tweets on the day of launch!



Here is a look back at the Focus Launch in PE!

Ford Focus Launch South Africa



Get to know the new Ford Focus here!

Liesl Laurie is Miss South Africa 2015

 I am so proud and happy for our new Miss South Africa, Liesl Laurie! She called it, she knew that she would take the crown and she did and its all because of her positive outlook on life and her faith!  

The Twenty-four-year-old Liesl Laurie walked away with the crown at a glitzy ceremony at Sun City this evening. 

 The B.Comm graduate from Eldorado Park (my hometown) in Joburg has been a firm favourite from the start of the competition. 

 Well done, Liesl. Here’s to prospering and living your dream. 


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