#FordFusionLaunch in Cape Town

I know, i know, i have not been updating as regularly but trust me, i have been so busy. Busy with cool stuff like the Ford Fusion launch i just recently did. The launch took me a few months to get together and it was hard work from start to finish. I also spent two months doing the pre-launch campaign called #FusionStandOut, a full 360′ Digital campaign that included, YouTube mastheads, engagement ads and heavy social media promotion on the new smart features that the Ford Fusion has. The campaign has been working well with increasing brand awareness as well as positioning the Ford Fusion as a flagship vehicle with endless Tech.

So back to the launch. I had my events hat on did my thing! It went off really well, no big issues and overall positive reception from all media in attendance. The hashtag for the launch was #FordFusionLaunch, a little long i know but it worked in terms of letting South Africa know that Ford Fusion is here and it’s the launch. A  promoted trend of the hashtag backed up by good content and live tweets from media from the launch made for a great Social Media day for me and for Ford.

Here is a look at the launch.

Urban Enzo Ford Fusion Launch

Me doing a welcome

DSC_0008_1

Happy to see me i guess

Ford Fusion Launch

Wisaal Anderson and Yolisa Qunta

Tammy B at the Ford Fusion launch

Tammy B at the Ford Fusion launch

Mike Eloff at the Ford Fusion Launch

Mike Eloff at the Ford Fusion Launch

Ford Fusion Launch in SA BY Ensly Dooms

Spotted on the route

DSC_0445_1

Acoustic Elements were the soundtrack for the #FusionStandOut dinner party

IMG_7473x

Classy shot from Tegan Smith Photography

Trevor Stuurman and Jordan Major

Trevor Stuurman and Jordan Major

Zahrah Perry, Me and Tammy B from Goodhope FM

Zahrah Perry, Me and Tammy B from Goodhope FM

Superficial Girl and Mike Eloff

Superficial Girl and Mike Eloff

Melanie Ramjee Hypress

Melanie Ramjee Hypress

IMG_7464

East Coast Radio’s Deon Govender and I

DSC_0466_1

Yolisa from Jucy Africa looked stunning

IMG_7442

Kojo Baffoe

IMG_7446

Maps Maponyane showed up

IMG_7475

GQ’s Jordan Major

Carlinn Meyer and Mike Eloff arrive the Fusion Stand Out party

Carlinn Meyer and Mike Eloff arrive at the Fusion Stand Out party

IMG_7407

Another awesome launch event in the bag, done and dusted! Thank you to everyone who supported me on this one.

My Social Media Week In GIFS

1. So this happened and so damn early in the year. Blackberry tweeted from an iPhone. Get it together!

black

 

 

 

 

 

 

 

 

 

 

 

 

I was like…..

shocked animated GIF

2. When my Facebook does not fully load.

WHEN MY FACEBOOK BRAND PAGE DOESN’T FULLY LOAD.

3. So, i have something to say. If you get invited to an event and you are a blogger, do NOT be requesting an appearance fee. The hell!! I am telling you, the celebrities i have invited to any of my events have never, i repeat NEVER asked for an appearance fee. Know your place please. It is just an event!

RealityTVGIFs animated GIF

4. When someone i barely talk to, sends me a Facebook or Twitter dm to ask me to promote something OR for a favour which is mostly for their own benefit.

WHEN SOMEONE I HARDLY TALK TO MESSAGES ME ON FACEBOOK TO PROMOTE SOMETHING.

5. When i send a mail and forget to add the attachment.

WHEN I TEXT OR EMAIL THE WRONG PERSON. 

6. When my brands engagement rate is higher than that of its competitors.

WHEN PITBULL GOT EXILED TO ALASKA BECAUSE OF SOCIAL MEDIA PRANKSTERS.

7. When Twitter announced that it will be bringing out a new video feature.

WHEN OTHER COMMUNITY MANAGERS FOLLOW ME ON TWITTER.

8. When someone else writes a sassy reply to a customer who complained on our wall.

tom hiddleston animated GIF

 

9.  When a new thing i tried on social media under performs. Test, tweak, repeat or nah?

WHEN A FACEBOOK INITIATIVE UNDER-PERFORMS.

10. When the wrong people/brands get verified on Twitter and its not you.

WHEN A BRAND HAS A SOCIAL CRISIS AND I IMAGINE HOW THE POOR COMMUNITY MANAGER FEELS. 

 

Get your Summer on with Sandals!

Sandals have been a huge runway trend in men’s fashion lately, making them one of those footwear trends that every fashion forward guy should partake in. You can style them in your own way pairing them with cropped shorts, pants or even with a suit for a fun and easy casual take on formal wear, making it less serious. It’s time for your toes and feet to breathe and before donning these pair of sandals, “please i beg’oo”; have clean and groomed toenails, so the sole focus would be on your footwear. Go from strappy gladiator sandals to simple and intricate ones to go with your outfit and taste.
tumblr_mrp6s5bk4d1qajhjjo1_1280tumblr_n7lur1oUW91qaw0wso1_500tumblr_mob5cwDcXT1somol3o1_1280

Nigerian Fashion Brand: OKUNOREN TWINS SS15 LOOKBOOK

The Lagos, Nigeria fashion scene is growing by the day. A new designer duo on the block is the Okunoren Twins. The brand, which carries the CONCEIVED IN AFRICA trademark to highlight its position as a global African brand, uses traditional weaving techniques in their ready to wear menswear collections. For Spring/Summer 2015 Okunoren Twins looked to South West Nigeria for its inspiration, as the focus is on shirting and the ‘Aso Oke’ and ‘Etu’ fabrics are woven using the traditional Yoruba technique. This beautiful detail can be seen on the sleeves and panels on the back. Check out more of this exciting collection below. We are sure to hear more of this brand, which currently already has its own stand alone stores across its home region.

Look 1

Look 9

Look 4

Look 6

Look 12

 

 

Y-3 SPRING/SUMMER 2015 “FLORAL” FOOTWEAR COLLECTION

y-3-spring-summer-2015-floral-footwear-collection-02-960x640

This is the new Yohji Yamamoto’s collaboration with Adidas. The latest eye-catching collection features fresh floral prints in a range of silhouettes, from the Qasa High to the Reebok-homage Kohna. The collection is now available at LUISAVIAROMA for pre-order.

y-3-spring-summer-2015-floral-footwear-collection-03-960x640

Thank you 2014! Ready for 2015

/home/wpcom/public_html/wp-content/blogs.dir/a77/43015476/files/2015/01/img_8472-3.png

As i look back at what 2014 has brought me, i can’t help but to be thankful. Thankful for the blessings, numerous opportunities and growth that has come in my life. I am really grateful that the ones i love have survived this year. I think that is the main thing i am happy and grateful for. So many people died and things went wrong for many but i guess that is just part of life for everyone.

I had a year of hard work and sacrifice and it all paid off as i got promoted to be Social Media Lead for South Africa and Sub-Saharan Africa. Major deal for me! Ford recently ventured into Africa and that mean’t that all efforts executed in South Africa had to be done in three markets in Africa- namely Nigeria, Angola and Kenya.

I kicked off a full month of strategy to launch a Social Media presence for Ford in each market. I appointed a Community Manager in Nigeria and Angola and we launched a Facebook and Twitter presence for Ford Nigeria and Ford Angola. To date, all platforms have been doing very well. Brand awareness and favouribilty has definitely increased and the engagement and numbers on the channels are true testament to that.

Traveling has also done me well in 2014 as i have been to a new city every month since January. I captured each one so do check out #AdventuresOfTheLoneBoyTraveller on Instagram. In 2015, i hope to be fortunate enough to see more of the world.
I’ve got my annual Birthday tripped booked for April 2015 and its going to be awesome! I won’t be traveling alone for it, i have invited a few friends so it is sure to be interesting.

Anyway, here’s to hoping for an amazing 2015 filled with success, joy, love and growth in all aspects.

Never lose focus and always be positive. Pray as much as you can, forgive quickly, laugh more and appreciate the ones around you. Stand your ground, fight for what you want and forget the haters.

Happy New Year!

My Social Media Week In GIFS

1. When Instagram removed my ghost followers.

WHEN SOMEONE FLAUNTS THEIR NEW IPHONE 5.

2. Waiting for media to send their RSVPS to events has me like..

ME WAITING FOR THE iOS 6 UPDATE.

3. Those who did. Thank You. I see you. You smart… you loyal (DJ Khalid voice)

I’ve had a few people request posts so if you have an idea you’d like published, tweet your suggestion to me at @wswcsm (http://twitter.com/wswcsm) or email me at whatshouldwecallsocialmedia@gmail.com.<br /><br />
Hint: I check twitter WAY more often.

4. When my brands channels grow significantly in fan numbers and engagement and overtake my competitors.

image

5. I am sure you have seen the crazy amount of Promoted Tweets” on Twitter.

image

6. When i can’t figure out how to shorten a tweet to the 140 character limit.

WHEN I CAN’T FIGURE OUT HOW TO SHORTEN A TWEET TO FIT IN THE CHARACTER LIMIT. 

7. But then when i do, i’m like…Genius!

matt bomer animated GIF

8. When i post something that i know is going to get crazy engagement.

WHEN I POST SOMETHING I KNOW IS GOING TO GET NEGATIVE FEEDBACK.

9. When i do a teaser post on social and someone ruins it by revealing the full image or being real smart on the post.

WHEN I FIND OUT OLYMPIC RESULTS ON TWITTER BEFORE THEY AIR ON TV. 

10. When WordPress says: “Hey, your stats are booming”

WHEN I WRITE A POST WITH A PUN FULLY INTENDED.

Urban Enzo

Follow

Get every new post delivered to your Inbox.

Join 103 other followers